The Ultimate Deal – Avast Acquires AVG For $1.3B
This is no joke. Avast today announced a planned acquisition of his eternal rival and…
This week, Avast confirmed their acquisition of Piriform, one of the most reputable providers of optimization software. Piriform has been around since 2004 and is responsible for the creation of a number of programs, most notably CCleaner which appears to be the main focus of the move.
CCleaner helps make PCs and smartphones faster, cleaner, and more secure by carrying out tasks such as deleting unused files, clearing cookies, and decluttering the machine of errors and corruption. This results in quicker loading times, smoother performance, and a lower risk of crashing or getting a virus.
Like Avast, Piriform specialize in free software, which users can pay to upgrade and receive more advanced features. This is a sign of quality according to Avast, who said “if you are providing a free product, you need to convince people that your product is free, but not cheap. You need to provide a pretty damn good product so people will use it and recommend it to their family and friends.”
As the two merge, hopes are high that the communities of the two programs – many members of which have been loyal customers for years or even decades – will assimilate well and bring benefits to both parties. As of today CCleaner is being used by 130 million people, including 15 million Android users. When combined with Avast’s 400 million, it makes a 0.5 billion active users. That’s a huge number.
If you haven’t tried CCleaner yet download the free version using the button below:
One reason for this optimism is the high level of similarity between the two services. Both pride themselves on their lightweight products that have long been at the forefront of their respective fields.
Die-hard CCleaner and Piriform fans may be a little concerned about what will happen to their software, but Avast have been quick to reassure customers that Piriform products will be kept separate from their own, maintaining the same level of service and the features they have become accustomed to.
For Avast, there is hope that the move will allow them to expand further into the optimization field. They will continue to develop and run their own optimization software of Cleanup and AVG TuneUp alongside the Piriform products.
Another advantage of the deal is that it will bring Avast closer to the London scene, as this is where Piriform is based. Being a larger part of the formidable tech ecosphere of the UK capital looks to be a big boost for Avast (and their customers).
So what does the future hold? Right now, it’s tough to say exactly, but Avast are extremely positive about what’s to come, saying “We look forward to working with the Piriform team to continue building a strong future.”
Piriform customers, meanwhile, can relax in the knowledge that their software is in the safe hands of one of the most reliable security companies in the world.