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Recently Avast added another great application for Android into their mobile portfolio. App is called…
Avast has officially announced through the company’s blog, the launch of the new data analytics company called Jumpshot (www.jumpshot.com). Don’t get confused with the former Jumpshot product for system speed-up (nowadays Avast GrimeFighter). Apparently Avast decided to revive the brand Jumpshot, but for the totally different area of business.
Jumpshot can provide extremely valuable insights based on the Avast 230 million users online behavior. You just enter the site URL and get useful data like traffic, traffic sources, countries, top pages, keywords etc. If you will add more than one site, you will get a nice competitive analysis. It’s a really great tool for analyzing online consumer behavior or doing a competitive analysis.
Using the tool you can get some interesting data like what are the top products being sold on Amazon.com or what is the monthly traffic of eBay.com. Below is the example from the infographics Exploring Amazon.com – January 2015.
Top Purchases on Amazon.com for January 2015 (Source: Jumpshot Infographic: Exploring Amazon.com – January 2015)
Unfortunately Jumpshot service is not for free. Access to the premium service called Jumpshot Plus costs $349 per month or $3,348 per year ($279 monthly). There is also a custom plan Jumpshot Strategic with dynamic pricing based on your needs. But first you can try out a free 30-day trial.
While it’s true that Avast is collecting and using your data (typically an URL address) when you install the Avast Antivirus (any version, desktop or mobile), all the data they are being used are anonymized and aggregated so they can’t lead to identify or target individuals.
In reality, the information Avast passes on to Jumpshot looks like this:
Avast also offers a simple way how to opt out from being tracked and send any data about your online activity. Simply go to settings of the Avast browser plugin (Avast Online Security) and un-check the option called ‘Statistics‘. That’s all.