Avast has officially announced through the company’s blog, the launch of the new data analytics company called Jumpshot (www.jumpshot.com). Don’t get confused with the former Jumpshot product for system speed-up (nowadays Avast GrimeFighter). Apparently Avast decided to revive the brand Jumpshot, but for the totally different area of business.

Jumpshot can provide extremely valuable insights based on the Avast 230 million users online behavior. You just enter the site URL and get useful data like traffic, traffic sources, countries, top pages, keywords etc. If you will add more than one site, you will get a nice competitive analysis. It’s a really great tool for analyzing online consumer behavior or doing a competitive analysis.

Using the tool you can get some interesting data like what are the top products being sold on Amazon.com or what is the monthly traffic of eBay.com. Below is the example from the infographics Exploring Amazon.com – January 2015.

Top Purchases on Amazon.com for January 2015Top Purchases on Amazon.com for January 2015 (Source: Jumpshot Infographic: Exploring Amazon.com – January 2015)

Jumpshot Pricing

Unfortunately Jumpshot service is not for free. Access to the premium service called Jumpshot Plus costs $349 per month or $3,348 per year ($279 monthly). There is also a custom plan Jumpshot Strategic with dynamic pricing based on your needs. But first you can try out a free 30-day trial.

Privacy Protection of Avast Users and How To Opt Out

While it’s true that Avast is collecting and using your data (typically an URL address) when you install the Avast Antivirus (any version, desktop or mobile), all the data they are being used are anonymized and aggregated so they can’t lead to identify or target individuals.

For example Avast sends following information about the URL to the Avast servers: https://www.amazon.com/gp/buy/addressselect/handlers/edit-address.html? ie=UTF8 &addressID=jirptvmsnlp &addressIdToBeDeleted= &enableDeliveryPreferences=1&from=&isBillingAddress=&numberOfDistinctItems=1 &showBackBar=0 &skipFooter=0&skipHeader=0 &hasWorkingJavascript=1

But all the personal information are stripped out before being used at Jumpshot: https://www.amazon.com/gp/buy/addressselect/handlers/edit-address.html?ie=UTF8 &addressID=REMOVED &addressIdToBeDeleted= &enableDeliveryPreferences=1 &from= &isBillingAddress= &numberOfDistinctItems=1 &showBackBar=0 &skipFooter=0 &skipHeader=0 &hasWorkingJavascript=1

In reality, the information Avast passes on to Jumpshot looks like this:

  • Identifier: 00002437-705b-4bc6-b062-54b7ea511c93
  • URL being visited: http://www.cnn.com/US/?hpt=sitenav
  • Referral URL: http://edition.cnn.com/
  • Window identifier: 3
  • Tab identifier: 42

Avast also offers a simple way how to opt out from being tracked and send any data about your online activity. Simply go to settings of the Avast browser plugin (Avast Online Security) and un-check the option called ‘Statistics‘. That’s all.

Source: Official Avast Blog – Avast Data Drives New Analytics Engine | Official Avast Forum – Avast and Jumpshot

Written by Paul B.

My name is Paul and I love Avast since the Home Edition v4.8 (2008). I am recommending it to all my friends, but I realized they don't know how to use it. So I started this site in order to help others getting maximum from this awesome antivirus. Feel free to contact me via Facebook, comments below or this form.

This article has 1 comments | Did we miss anything? Just let us know in the comments!

  1. Charlie Broker Reply

    Jumpshot is an analytic group that tracks the behavioral characteristics if it’s users. Btter yet why not check out what they do from their own website… http://www.jumpshot.com . Don’t undersell that fact they react everything avast! What’s really fascinating is that no one is concerned about this AI and nobody is talking about it!! Just don’t get it.

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